Health app adoption increasing–or not–even the bogus

Last week’s release of the Pew Research Center’s 2012 mobile health survey has generated considerable analysis of trends both in health information lookup and apps. Smartphones now top 50% of mobile phones in the US, and according to the CEA, the major trend in content and apps is health and fitness. Pew’s snapshot of the recent past outlined in FierceMobileHealthcare helps to confirm how the trend developed. Separating information-seeking from apps….

  • Information: 52% of smartphone users have sought information on their phone, with the most frequent users African-Americans, Latinos, those aged 18-49 and college graduates.
  • Apps: increased adoption by women under age 50, higher education, those with annual household incomes $75,000+–and those with a significant health change in the last 12 months.
  • What they are tracking is pretty much as expected though–it’s not vital signs or heavy-duty Quantified Self stuff: 38% track their exercise, 31% monitor diet and 12% manage weight.

Brian Dolan in Mobihealthnews takes a more pessimistic view of the Pew survey data, maintaining that adoption as a whole is flat since 2010; only about 10% of mobile phone users have downloaded apps to track or manage their health. His discussion with Pew’s Associate Director Susannah Fox goes into why she believes that adoption will be trending upwards with smartphones, points out that some respondents may have not included ‘fitness’ as a health app, and the bright lights ahead (or is it an oncoming train?) of media coverage and doctors actually prescribing apps. Speaking of oncoming trains….

Unveiling a 'healthy' International CES in New York

Editor Donna wandered over this afternoon to New York’s Union Square (where the lights are all on now) for the Consumer Electronics Association’s preview of International CES, the annual Las Vegas extravaganza held 8-11 January 2013. And no surprise, the excitement’s all about tablets and smartphones–but what is a little surprising is the CES emphasis on health and wellness as a growth area that is a result.

The projected growth of tablets is stunning:

  • Holiday projections are that tablets are the most wanted holiday item and that sales will be up 113%.
  • Smartphones are becoming more routine, and have just passed the 50% user adoption level in the US.
  • Without tablets and smartphones, US electronics shipment annual growth, now projected to be up 6%, would be down 11 points to -5%.

According to CEA’s chief economist Shawn duBravac and head industry analyst Steve Koenig, applications around health, fitness and full fledged home health care have exploded as developers build out tablets–an unintended consequence of this explosive growth. Thus 2013 CES is devoting more TechZones around and including health and telehealth. The umbrella of Living in Digital Times includes TechZones Digital Health Summit (with 215 exhibitors), Silvers Summit and (new) Fitness Tech. Health also shows up in TechZones such as Robotics and Eureka Park for startups/early stage companies (the last including Affectiva and Scanadu recently covered here).

And after the talk there was some show ‘n’ tell for exhibitors….including an impressive debut…