UK telecare phone and service provider The CarePhone has today launched an innovative addition to its service. Customers can register their favourite pizza information and the zero key on the phone is programmed so that if it is held for 5 seconds it orders that pizza. The CarePhone has set up a deal with a major pizza chain and, using The CarePhone’s GPS tracking system, the pizza company guarantees to deliver to the user wherever they are, with in 45 minutes. If they fail to do so, and if the customer is on The CarePhone’s monthly payment option, they will receive a month’s free subscription. Stephen Westley, head of The CarePhone sales said “We see this as a great addition to our services and will perfect for picnics in the coming summer. Trials have seen 20% of our customers order within the first month.” More details of The CarePhone service here.
[Although the selling point here is related to the GPS function, what other ‘one key press ordering’ products or services might readers like to suggest? Ed. Steve]
UPDATE 3 April: Thanks to Stephen Westley and The CarePhone for their good humour in providing this 1 April item, to Cathy for her straight-faced participation, and Doug for his VAT comment which will, unfortunately will be lost on our US readers who may need to read this to get it. However, the item does raise a couple of points: one, as I noted above, what could be provided through their one-key-press technology, and two, what are the ethics of marketing additional products and services to users? (That’s something the people who fret about telecare ethics never mention!)