We know what Tunstall was thinking when it started pushing the term ‘telehealthcare’ – it needed to reposition itself from being the dominant UK telecare alarm system provider to get in on the fledgling telehealth market, and this was a convenient way to form a bridge from one to the other.
But what on earth are councils doing adopting the term? Specifically:
- Moray Council
- North Yorkshire County Council
- Reading Borough Council
- Southampton City Council
And, collectively, in the West Midlands under the Investing for Health Joint Improvement Team banner, The Telehealthcare Programme which covers:
- Birmingham PCTs
- Hereford and Worcester
- North Staffordshire
- Shropshire County
- South Staffordshire
- Telford & Wrekin
Do they not realise that, with the term ‘telehealthcare’ in the UK so closely associated with Tunstall, any procurement that they undertake which results in the purchase of their equipment could be open to challenge on the grounds that they were heavily predisposed to favour them?
[Related Telecare Aware items: on procurement challenge and telehealthcare brand spotting]