This opinion article by Brian Dolan in mobihealthnews looks for the meaning in the GreatCall/Jitterbug acquisition of MobiWatch. His POV: funding and support in the current environment is not going to devices separate from mobile phones; the market for mobile PERS may be there but is uncertain indeed. This editor’s opinion: as a Jitterbug ‘app’ it’s quite feasible (and profitable with a recurring charge) but imagine this situation: you’re out shopping or on the golf course, you feel sick or faint, fumble for your Jitterbug in your belt or handbag, try to flip it open (Jitterbug is a flip phone)….