O2 has resisted the temptation to make it too sophisticated, preferring to make sure that it just one step away from the current market demand for landline-based systems. Increasing numbers of people are choosing not to have landlines and many will want to have an alarm system that they can take with them everywhere once they realise that it is possible.
Mindful of the need for the system to be reliable and for the trust in its brand to be maintained, the company has concentrated on selecting devices that work robustly with its network. O2 will be using its marketing power to offer the £20 a month service to the public later, but is initially hoping to interest council and NHS organisations to offer it as an alternative to ‘traditional’ pendant alarm systems. It has a customer service team to train telecare services to set-up user details on the system, which is done over the internet.