How employers are looking at eHealth (US)

If you are an eHealth executive (hello, fellow marketers!) who is looking at end user markets, employers–particularly self-funded ones–finally looking past the ’52 card pickup’ of Washington’s idea of health reform, are getting proactive and strategic to lower costs.  They are adopting online personal health management portals (Mayo Clinic’s EmbodyHealth), management tools that develop care plans like Keas, rewards programs and…telehealth (Vitality GlowCaps mentioned.)  ‘Employee health…yeah, there’s an app for that’, CDHC Solutions   (but not an iPhone app mentioned  Cool)