Doro gets smart

Swedish phone manufacturer Doro, which has a strong presence in the simpler-phones-for-older-people market, has announced its entry into the smartphone arena. In a press release that inspires some confidence by being refreshingly free of techno-babble, Doro says that its ‘Experience’ suite of user interface, manager, and apps will soon be available for license by third party device manufacturers. Doro Enters the Smart World.

UPDATE: Video outlining the need and focus of their new strategy. Heads-up thanks to David Doherty, 3G Doctor.

https://www.youtube.com/watch?v=cfU5o8jGkhQ