Whizzing ’round the business, pharma and now senior living business sites (but not eHealth) was a recent announcement by pharma giant Pfizer and Acacia Living on ‘a strategic alliance to develop an innovative holistic technology solution [editor emphasis] dedicated to helping seniors age positively and independently.’ It’s described as ‘an at-home assisted living connectivity platform’ (?–is it for the home or assisted living?) which ‘is expected to support an expanding community of content, services, e-commerce transactions, social collaboration and engagement tools, as well as comprehensive financial, health and wellness decision-making and support tools.’ Sounds like everything a senior (or family) might need, and a blend of existing eHealth technology. What’s curious is that Pfizer is creating a partnership at best distantly connected to their main business (unlike Novartis and Proteus Biomedical)–and that this editor [Donna] cannot find Acacia Living, described as a senior care and support services company, on the web. (The press release is Pfizer’s, none of the usual partner info.) What’s it all about, Acacia? Pfizer release (Business Wire).