Nothing like having an ambitious conquest strategy, is there? Read IP&TV News’s interview with Lyse Brillouet, Director of Strategy and Marketing at Orange Healthcare to see it they really have one. Orange Healthcare: “eHealth is a key pillar of Orange’s Conquest 2015 strategy”.
An interesting read. In the last 5 years they have helped a handful of people in two clinical trials. In the next two and a half years they will be wearing an orange cape and flying across the Globe conquering illness.