For many new–or not so new–companies in the telecare, telecare+social connectedness and even telehealth systems, one of the difficulties in creating appeal for their service, especially among long term care (LTC) providers, is PROOF. Normally one of the tasks of company marketers is to provide this proof. But ‘research that counts’: long term, large N studies; academic research etc. developed in time frame available and the budget, when it resembles the life of the may fly….a bridge too far. Laura Mitchell, who is VP Marketing for one of the earliest and most visionary companies in the field, GrandCare Systems, and also a founder/leader of the industry group AgeTek, is calling for others to help her build a paper for general dissemination on succesful technology implementation into LTC. This is an area where this kind of information will be a ‘tide that lifts all boats.’ With her permission, I’m excerpting her posting on several groups on LinkedIn. The Editors also invite Laura to consider the comment space for this article as a workspace for development on this project, as our exposure is international and different than LinkedIn’s.