Travel loyalty program awards points for telemedicine

Choice Privileges, the loyalty (or ‘frequent stayer’) program of Choice Hotels International (the midpriced Comfort Inn, Quality Inn, Clarion and more) has signed up the 1-800MD doctor phone/email/video consult service. Choice Privileges members who join the ‘telemedicine anywhere’ service for $120 annually earn 2,500 points in the program. Now wouldn’t be interesting if a telehealth provider–for monitoring diabetes, weight or cardiac–took this partnership route as a key tactic in their marketing plan to introduce their service? Or for that matter, telecare, especially person tracking which has wide age applicability? Ed. Donna thinks this convergence of her former field and her current one is most interesting–and could be promising. Choice Privileges Introduces Telemedicine Program to its Members (Colloquy)