TTA Archives 2005-2012

There is something significant in this rather pedestrian press release. It’s the admission that, despite all their publicity and marketing efforts, it has taken Medical Intelligence (Columba bracelet, Vega GPS bracelet, etc.) until now to achieve its first significant revenues from the sale of its monitoring solutions. That’s three year’s hard, hard work to get the ball rolling for a company with alliances with some big-playing companies, and in a market where, in theory, entry should be like pushing on an open door. It just shows how difficult it is.