Care4Today Mobile Adherence, developed by the Janssen Healthcare Innovation division of Johnson & Johnson’s Janssen Research & Development, was officially released yesterday to the consumer market. (With this parentage, the app does not have a credibility problem.) The mobile platform issues secure text (SMS) medication reminder messages of the user’s choice, plus two-way texting; users can also access the Care4Today website for platform features such as tracking, changing and printing personal records. Previewed for the CONVERGE attendees on 10 July, the free app and platform operates on iOS (App Store), Android (Google Play) and Blackberry–plus (happily) many feature phones (which are often forgotten in the smartphone rush, but have email, basic web and thus lower data charges). Any brand of medication–prescription or OTC–and nutritional supplement can be logged in for reminders. Cited are the US statistics up to 50% of patients in the U.S. do not take their medications as prescribed, primarily because they forget, and non-adherence can have disastrous consequences. Editor Donna’s comment to the Janssen representative at CONVERGE was that the next gen of the app ideally should be interoperable with a dispenser–one which is itself ‘smart’, small and portable. Janssen release (Yahoo! Finance). Video.