Ed. Donna reported on this semiannual half-day conference on mobile healthcare, targeted primarily to pharmaceutical marketers and communicators with an emphasis on patient (primary) and physician information delivered via smartphones–with a heavy emphasis on the iPhone. If you attended and would like to comment, please do so on our Facebook page as our Comments facility is on ‘vacation’ (see notice). Alternatively, email her (see About). Complete conference report.
Related content (new 21 Jan): 10 iPhone apps created by pharma companies (Mobihealthnews)