Easy; inexpensive; effective: all the ingredients of an irresistible offer. Alertacall has put together a package for UK councils who want to try their ‘Safety Confirmation Service’ and who want to do so with minimum outlay, minimum fuss and maximum impact. They are offering to set up and support 50 people on the system for one-year, for a one-off cost of £6,095, after which clients who wish to continue will be expected to take over the monitoring cost.
[I spoke to James Batchelor, MD of Alertacall to find out why he had put this offer together. He said that talking to people in councils that had already bought into their service, he realised that it was sometimes difficult to make a large scale commitment until they had positive feedback from users, so he had devised this way of making the first step easy. He was non-committal about how long he would keep the offer going.]