Age UK appeals for people to pass on IT knowledge to older friends and family

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It’s a great concept – a week (19-25 September) dedicated to encourage people to pass on their IT skills BUT to call it Itea and Biscuits Week seems like an example of when ‘clever’ word play becomes a marketing mis-step…for how many people are going to read it and dismiss it as Ikea and Biscuits Week? Age UK press release.