Smart 'reality checklist' for 'aging in place' technology marketers

Donna Cusano

If you are marketing and selling your technology for ‘aging in place’, whether at home or in senior communities/assisted living/CCRCs, this article by Laurie Orlov is worth tucking into your toolbox.  The analysis refers to the US marketplace and our particular structure, but has applicability in other parts of the world in terms of having users and families accept and embrace your technology.  Marketing and Selling Technology for Aging in Place