The art of persuasion

Steve Hards

Readers of earlier entries, such as ‘Safe in their own homes on Mother’s Day’ will know that we are interested in the differences in the cultural context of telecare between the US and the UK. In the US, where people turn instinctively, and by force of circumstance, to the private sector for support services, alarms are sold into the ‘concerned sons and daughters’ market. We were therefore interested to read these up-front scripts for persuading your relative to have a Personal Emergency Response System (PERS) installed. Read the page and explore the LifeFone site.