Intel Health Guide = white goods?

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Interestingly gushing piece on the Intel Health Guide in telecoms.com: The Intel Health Guide: A medical device that looks like a white good. However, at the bottom is a short video interview with Gordon Graylish, VP Sales and Marketing Group and Deputy General Manager EMEA, Intel, which shows the device in use. The ethnographic study he refers to was published in 2006, but is worth scanning through if you have never done so. 2-page summary (PDF). Full 36-page report The Global Aging Experience Project. (PDF)