Columba bracelet and AXA – call centres watch out

This dry press release signals the next step in the developing story of the Canadian Columba GPS bracelet for people with dementia, which is now available in France. 24 hour responses will be supported by AXA Assistance, ‘one of the largest assistance generalists in the world’. Call centre providers watch out…  A related press release says that the bracelet’s developers, Medical Intelligence is granting ModeLabs first-offer rights in Columba’s targeted distribution areas covering a number of European countries, including Spain, Italy, United Kingdom, Belgium, Switzerland, Poland and The Netherlands.

Press release.