Unilever Ventures created Imperative Health (then known as MiLife) in 2008.The system, tested with a focus on weight loss, monitors activity and weight and reports back to the user with “personalised adaptive coaching to encourage necessary behaviour changes… Additional tools such as habit breakers, reminders, community interaction, and meal planning all contribute to the highly engaging and successful system.” Now, with new funding and a change of name, Unilever is set to market the system more aggressively in the UK. Press release.
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