TTA Archives 2005-2012

An investment banker from Mayfield Fund (which coincidentally invests in mobile tech) gets into the Quantified Self movement and finds a lot to like. (Quantified Self being defined as the continuous monitoring of various aspects of our physical bodies). He discovers the gee-whiz revelation that traffic jams on the 101 (this is California, after all) and meetings stress him out (Basis wristwatch monitoring heart rate; said data overlaid on his Outlook calendar). But one smart piece of advice for entrepreneurs is not to package QS as Analytics, Data or Tools, but as Insights into your life. If you’re one of those who don’t like your data made public, though….you’ll be missing out on the social rewards evident in apps like Zimride’s ride sharing service. Article