Actually, it’s not such a new product, but it’s the first time this editor, Steve, has come across it… why do I get the impression the company has been steering clear of the telecare market? 
However, I can see it having a place alongside conventional telecare service supplies. And yes, I think it would pass the “Tina and Mick Test“! Simpla website.
Simpla phone not simple enough
In my opinion, Steve, it will only pass the Tina & Mick test if they like things more complicated than they need be. For people who need something simple, what’s wrong with this? [Link to very simple Doro memory pad on Amazon]