Explosive growth in iPhone health apps

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As of January 2010, medical, health and fitness applications for the iPhone topped 6000 (1700 of which are medical), and downloaded by over 1 million users.  New apps introduced in December 2009 topped 1000, double or more versus the prior three months.  Leading the field are disease management, medication tracking, drug recalls, health cost and record management.  Pharmaceutical is relatively new, and Android apps have just started to be developed.  Healthcare marketers now have another tool in the box–but they also have to watch an entirely new competitive space.  FierceMobileHealthcare articleV-Fluence blog