'The problem with CardioNet'

Dana Blankenhorn over at ZDNet just can’t believe that remote heart monitoring, exemplified by CardioNet, has turned into the Rodney Dangerfield of the wireless world. It just can’t get no respect. Dismissed by United Healthcare as unproven. Carrier priced by Medicare, which means that one payor (Highmark CMS) cutting its reimbursement rates led to a freefall in the value of the company. Blankenhorn writes that this crisis may force a rethinking of their technology (too expensive, too complex) and business model (too focused on insurers, CMS and heart monitoring). Don’t know about ‘the customer experience’ though…wearing wires is no one’s idea of a day at the beach.  Article.