It is great that they want to publicise the contribution that telecare and telehealth can make to the management of people with long term conditions, and page 27 starts off with information about the Department’s Whole System Demonstrator (WSD) programme and continues on page 28 with a piece about 3millionlives (3ML), and flows on to examples of the benefits of telehealth on page 29. Page 31 has a piece about telehealth and self-care in Cornwall. All very fine and appropriate.
But…sitting right in the middle of that section is nothing less than a one-page advertorial for Bristol-based Telecare Technology’s ‘reassurance and reminder’ service. It would have been understandable and appropriate if they had wanted to promote phone-based reminder services in general, but to include the claims of the marketing material of one company and to name it in the headline is naive almost beyond belief.
I can hear the phones of Telecare Technology’s competitors’ solicitors ringing as I write.
The least DH should do is take down and re-write the document immediately. And while they are at it, they should get someone who understands the correct capitalisation of ‘telecare’ and ‘telehealth’ to proof read the document and they should also note that telecare and telehealth can hardly be described as ’emerging technologies’ any more!