Two mainstream media views–at variance–of marketing, technology for older adults

Both The New York Times (NYT) and The Wall Street Journal (WSJ) this weekend published articles on the design and marketing of products that are ‘friendly’ to older people. Both tackle the sticky subject of what’s acceptable and appealing to the broad range of over 65–especially the early boomers who are turning 65 this year. But the articles could not be more different in tone and tack–one smart, the other snarky.

The NYT article ranges widely across cutting edge research (MIT AgeLab, AgeWave consulting group) on attitudes and capabilities, into experiments in living (Orcatech in Portland OR) that in their use of technology, push the boundaries of living independently, longer. “The new business of old age involves technologies and services that promote wellness, mobility, autonomy and social connectivity.”