Sidekick Studios introduce their Buddy (UK)


That’s Buddy with a ‘B’ and a ‘y’, not to be confused with the buddi GPS tracking device. Right, now that’s out of the way, we flagged up in January some developments under wraps that were codenamed Fred, now re-christened Buddy, being undertaken by the Sidekick Studios which style themselves as a social innovation company. Their mission: to solve social problems using the internet. “We’re not a consultancy; we make things. We don’t do the tried and tested; we like making angels in virgin snow. We’re not interested in the technology; we’re interested in what it can do.”

So what is Buddy? It looks like a radio, but…