Weekend reading: Qualcomm's Don Jones on insurers going wireless, startup opportunities, LifeComm

Brian Dolan’s interview with Don Jones, VP Healthcare of Qualcomm, at the Mobile Healthcare Industry Summit in London earlier this week is a longer read for your weekend.  No bombshells but touching on many points interesting to us.  First, insurers may be creeping closer to using technology to develop a relationship with their (end user) customers, with some products being sponsored by insurers that are more advanced than the simple locator apps you’re seeing now [Highmark, TA 20 Aug., moving out of endless testing also devoutly to be wished. Ed. Donna] The necessity of ‘bending the cost curve’ (saving money) and creating customer touchpoints (jargon alert);  and the virtues of adding an established component (e.g. PERS) to increase perceived value and retail price (e.g. the restaged LifeComm). And just in case you meet Don Jones at a party or event–it’s ‘wireless health’ in Qualcomm-land, not ‘mobile’. Why? Read here…Mobihealthnews.