GE QuietCare inks distribution with Direct Supply

Donna Cusano

In what is probably a first for a telecare product, GE Healthcare announced today that it has entered into a US distribution and co-marketing agreement for GE QuietCare with Direct Supply, the leading US supplier of equipment to the senior facility market.  It was only a little over 18 months ago that GE entered into a similar agreement with Living Independently Group, the developers of QuietCare, along with a minority share in the company.  With GE acquiring LIG last year, the sales strategy has also evidently changed; certainly the visibility and marketing power of Direct Supply will make GE QuietCare far more prominent to facility purchasing executives, but further distances it from its roots in private homes. The release does not mention if this is an exclusive agreement or when it will be available.  Release (Business Wire)