Do social media improve health care?

Categories: Latest News.

We’re all fascinated by what now seems like a torrent of mobile healthcare applications for iPhone (and soon for Android), but are they actually improving healthcare? John Mack’s Pharma Marketing Blog parses improvement versus delivery, argues that the two are not equivalent nor mutually exclusive, and posits that scientific evidence must be built to convince regulatory agencies that either works.  There is also a link to his upcoming (Thursday 2pm ET) interview with C. Peter Waegmann, Vice President of mHealth Initiative Inc.