The 3ML organisers will find that seeking publicity is a two-edged sword. See the following article by the UK’s populist newspaper the Daily Mail as it responds to 3ML publicity from Bosch and Tunstall with a good description of telehealth monitoring…but look how their readers respond in their comments! Apart from the two errors* in the item, it indicates what the 3ML campaign will be up against. Some readers might want to post a more balanced reaction. Would you trust this machine to act as your GP?
* The Bosch part of the item implies that 3ML is all about 3 million telehealth users and ignores telecare users, and Tunstall’s UK & Ireland Managing Director Simon Arnold says “Telehealth staff are not medically trained…” That may be true of Tunstall Healthcare, but it is not true of all telehealth companies.